MAJE, 20 YEARS OF LOVE

GUEST OF HONOUR FOR THE FÊTE DU PRINTEMPS

To mark the Fête du Printemps and the anniversary of Maje, your Department Store has selected the iconic French brand as the guest of honour. This exclusive collaboration has many surprises in store for you from 22 March to 13 May 2018.

 

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MAJE AND PRINTEMPS, THE STORY OF A SPECIAL RELATIONSHIP

 

This year, the theme of the Fête du Printemps is “France, mon amour,” and Maje is the guest of honour. It is therefore the occasion for French label to celebrate the 20th anniversary and its French inspiration in the very first department store to carry the brand.

 

 

 

 

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20 EXCLUSIVE PIECES FOR 20 YEARS OF LOVE

 

As part of its spring-summer 2018 collection, Maje is celebrating its anniversary with a capsule collection of 20 exclusive pieces, just for you. The label is revisiting its great classics: dresses, leather biker jackets, t-shirts, jumpers and accessories in the 3 emblematic French colours.

 

 

 

THE ATRIUM TRANSFORMED INTO AN EXTRAORDINARY GARDEN

 

From 22 March to 6 May 2018, the label will occupy the atrium, on the lower ground floor of the Women’s Store. This giant pop-up store will resemble a veritable flower garden. A meeting of graphics and colours, embellished with a cascade of flowers suspended in the centre of the space, in harmony with the label’s spring-summer collection. A festive, trendy celebration on the theme “France, mon amour.”

 

 

 

 

 

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BLUE, WHITE AND RED, FROM THE ATRIUM TO THE SHOP WINDOWS

 

The collaboration between Printemps and Maje has given rise to a brand new display in 5 of the 11 shop windows on Boulevard Haussmann from 27 March to 13 May. Kick off the party in style in a tricolour, graphic world!

 

 

 

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Maje x Printemps

20 Years of Love  

 

PRINTEMPS HAUSSMANN

From 22th March to 13th May 2018