MONCLER IN THE SPOTLIGHT
AT PRINTEMPS HAUSSMANN

 

FROM 6 SEPTEMBER TO 14 OCTOBER, PRINTEMPS IS CELEBRATING FASHION REVOLUTIONARIES. TO COINCIDE WITH THIS, ITALIAN LABEL MONCLER WILL EXCLUSIVELY PRESENT ITS MONCLER GENIUS LINE: 8 COLLECTIONS CREATED BY DESIGNERS WITH THEIR OWN DISTINCTIVE STYLE. THESE COLLABORATIONS WILL BE UNVEILED IN THREE STAGES AT AN INNOVATIVE POP-UP STORE WITHIN THE WOMEN'S STORE.

 

 

picture10

 

To coincide with the "Fashion Revolution" event taking place at Printemps from 6 September to 14 October, Moncler will be unveiling its new Autumn-Winter 2018 line across 11 shop windows and within Printemps Haussmann exclusively.

 

The Italian fashion label’s new creative chapter revolves around Moncler Genius, a brand new line incorporating 8 collections created in collaboration with various talented designers: Pierpaolo Piccioli, 1952, Grenoble, Simone Rocha, Craig Green, Noir Kei Ninomiya, Fragment Hiroshi Fujiwara and Palm Angels.

 

 

A STUNNING POP-UP STORE

 

The Autumn-Winter 2018 collection from Moncler will be showcased in the Atrium of the Women's Store, in a setting inspired by different pieces, silhouettes and key words associated with Moncler Genius. Known as the Moncler Genius Building and furnished with bespoke décor, the graphic space will embody endless creativity and change.

 

 

picture10

 

 

THE COLLECTIONS

 

The 8 collaborations will be displayed in this pop-up store gradually, over the course of several weeks. First up, the iconic 1952 collection until 19 September; followed by the Simone Rocha and Noir by Kei Ninomiya collections from 20 September and the entire collection from 4 October.

 

 

 

picture10

 

 

EXCLUSIVE PIECES

 

Printemps will be unveiling six exclusive pieces, including: a women’s black lacquer puffer jacket (€4,500) and a nylon dress (€1,750) from Noir by Kei Ninomiya; a red dress (€1,850) and a nylon cardigan (€850) by Simone Rocha; a men's black cotton poplin puffer jacket (€1,400) by Craig Green and a white jacket (€790) from Fragment by Hiroshi Fujiwara.

 

 

 

picture10

 

  

picture10

 

  

 

MONCLER GENIUS LOVS PRINTEMPS  

 

PRINTEMPS WOMEN -1 FLOOW

ATRIUM