THE CHRISTMAS RACEHORSE BY LONGCHAMP

 

 

The Good Concept Store

 

EVERY YEAR IN THE RUN UP TO CHRISTMAS, PRINTEMPS HAUSSMANN'S MAGNIFICENT WINDOWS BECOME ANIMATED THEATRICAL SENSATIONS WITH EVER MORE COLOURFUL AND REMARKABLE DISPLAYS. THIS SEASON, IN PARTNERSHIP WITH LONGCHAMP, YOU’LL FIND THE CHRISTMAS RACE HORSE IN ONE OF THE WINDOW DISPLAYS ON THE FAMOUS PARISIAN BOULEVARD, STAGED BY PUPPETEER PANTOMIME.

3... 2... 1... Go! The Christmas gift race has begun and nothing and no-one can stop our our very own horse from running away with first prize. Leading the pack and carrying iconic LONGCHAMP bags, this one was always the clear favourite!

 

LET THERE BE LIGHT!

 

 

The Good Concept Store

 

 

 

To coincide with the festive season, Printemps will be playing host to Longchamp in the Atrium, enabling both to revisit Christmas traditions with their own brand of humour. The grandiose and majestic Atrium will provide the perfect backdrop for a festive display of Le Pliage® and Roseau bags – two of the Longchamp's most iconic designs. Light up any room and sparkle with a little help from the many pieces created exclusively for Printemps, among them the sequin version of the famous Le Pliage® bag for those who like to party.

 

 

 

 

The Good Concept Store

 

 

 

For something really original, let your creative juices flow at the customisation workshop, where you can customise the Le Pliage® bag in store for the first time, using different letters and motifs in coloured leather. Tempted?

 

Experience yet more magic by discovering the world of LONGCHAMP through the window displays at Printemps Haussmann and on the lower ground floor of the Printemps Women’s Store until 6 January 2020.