UGG

BEST OF THE BOOTS

 

PREPARE TO BE AMAZED BY UGG'S ANIMATED WINDOW DISPLAY ON BOULEVARD HAUSSMANN THIS FESTIVE SEASON, FEATURING AS IT DOES A SHOWER OF GOLD-COLOURED GIFTS. THE MAGIC CONTINUES IN STORE WITH THE MOST WEST COAST OF AMERICAN BRANDS PRESENTING ITS CAPSULE COLLECTION CREATED EXCLUSIVELY FOR PRINTEMPS.

 

Printemps de la Beauté

 

 

 

UGG, THE AMERICAN DREAM

 

Winter 1978. Like the rest of his surfer friends, Brian Smith was tired of getting cold feet waiting to catch a wave... And so began the UGG success story in Australia’s heavenly Byron Bay. Brian Smith had the idea of making animal skin boots to keep the feet cool in 30°C heat but warm when it was freezing, giving rise to the original, aptly named "Classic Short" design. Made from double-sided sheepskin, the boots are lined with wool, which makes them stand out and ensures optimal comfort. Very soon, these outdoor slippers known as UGGs started appearing on the the coast of California and became the epitome of cool surfer style. Lending them fashion credibility, Hollywood stars (and wannabes alike) - Oprah Winfrey, Paris Hilton and Pamela Anderson, in particular - helped popularise UGGs and L.A. style all over the world!

 

 

Printemps de la Beauté

 

UGG, RIDING THE CUTTING EDGE

 

Reworked by the new garde of designers disrupting fashion and reclaimed by pop stars like Rihanna at Coachella, the famous fleece lined boot is making its high-profile comeback, proving indispensable this winter and expanding on its top-level collaborations. Celebrating 40 years, UGG is causing a stir with its anniversary campaign for men, women and children with radical styling to accompany its iconic designs, as well as the millennials’ new favourites. Meanwhile, for men, the brand is collaborating with White Mountaineering, the Japanese label specialising in top of the range outdoor clothing, on a capsule collection comprised of Rikki Lace Tale WM and Riki WM styles – boots every bit as supple as they are lightweight. Along with the return of this most famous animal skin footwear, planet fashion is celebrating the Noughties revival in 2018.

 

 

Printemps de la Beauté

 

 

THE UGG X WHITE MOUNTAINEERING COLLECTION

EXCLUSIVE IN PRINTEMPS MEN'S STORE

 

 

UGG is celebrating its 40th birthday exclusively at Printemps with a capsule collection of 1,978 units worldwide, in reference to the year the brand was founded. With reference to the bestiary, there are three collector’s items adorned with gold and leopard print: the "Classic Short" boots, the "Scuffettes" mules and the mini "Glitter Boot" Christmas decoration for the most fashion-forward firs. Lastly, to prolong the experience further, come and see the UGG window display (link to UGG partner news) on Boulevard Haussmann, which promise to immerse you in the Christmas fairy tale being told at Printemps.

 

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