UGG, RIDING THE CUTTING EDGE
Reworked by the new garde of designers disrupting fashion and reclaimed by pop stars like Rihanna at Coachella, the famous fleece lined boot is making its high-profile comeback, proving indispensable this winter and expanding on its top-level collaborations. Celebrating 40 years, UGG is causing a stir with its anniversary campaign for men, women and children with radical styling to accompany its iconic designs, as well as the millennials’ new favourites. Meanwhile, for men, the brand is collaborating with White Mountaineering, the Japanese label specialising in top of the range outdoor clothing, on a capsule collection comprised of Rikki Lace Tale WM and Riki WM styles – boots every bit as supple as they are lightweight. Along with the return of this most famous animal skin footwear, planet fashion is celebrating the Noughties revival in 2018.