BALMAIN LOVES PRINTEMPS

EXCLUSIVE DESIGNS

 

From 17 January to 10 March, Balmain is bringing its unique brand of luxury design to the Atrium and with it, a capsule collection for Men and Women, exclusively for Printemps. This is an event not to be missed on the lower ground floor of the Women’s Store.

 

Printemps de la Beauté

 

THERE ARE WONDERFUL SURPRISES IN STORE AT PRINTEMPS THIS NEW YEAR!

 

From 17 January, Balmain will be taking centre stage at the store as its guest of honour, with an exclusive capsule collection for Men and Women to coincide with the FASHION SPECIAL campaign.

For the occasion, the Atrium will be made over to recreate a Parisian mansion house in the baroque style and even reflect certain qualities of Balmain’s Creative Director: Olivier Rousteing. An antique bust, neon, glass fittings… unique surroundings that promise to immerse shoppers in the hallmarks and creations of the Balmain fashion house.

 

Printemps de la Beauté

 

A CAPSULE COLLECTION A LA FRANÇAISE

 

Balmain started life in Paris and is renowned for its traditional savoir-faire, influenced by current generations. In this exclusive collection, Breton stripes are the stars in terms of print. The ubiquitous, classic French print goes rock chic!

 

 

 

VISIT THE ATRIUM

BALMAIN LOVES PRINTEMPS

 

From 17 January to 10 March 2019

Women’s Store, lower ground floor