CELEBRATE CHRISTMAS WITH MCM
A STYLISH, ALTERNATIVE CHRISTMAS
TO COINCIDE WITH ITS 40TH ANNIVERSARY, AS WELL AS CHRISTMAS, MCM IS PARTNERING WITH PRINTEMPS. CHECK OUT ITS DEDICATED WINDOW DISPLAY ON BOULEVARD HAUSSMANN AND BROWSE THE POP-UP STORE. YOU’LL FIND A SELECTION OF 6 EXCLUSIVE PIECES FOR THE FESTIVE SEASON. VISIT PRINTEMPS TO (RE)DISCOVER MCM CRAFTSMANSHIP.
This year, the world's best gifts have been brought together at Printemps. The department store sent its intrepid globetrotters, Jules and Violette, around the world to assemble their incredible selection of exclusive and irresistible creations. Accompanied by some adorable new characters, designed and produced in collaboration with Printemps’ selected brands, the two protagonists are embarking on an extraordinary gift voyage.
MCM AND ITS 'RABBITS'
Experience the start of a beautiful journey with partner MCM by going to look at the window display devoted to it on Boulevard Haussmann. Jules, Violette and their globe trotting friends the MCM Rabbits, are whizzing along the roads. On the vehicles’ roofs, mountains of presents and MCM monogrammed bags are piling up and giving their spree real style. But, bang! A tyre has burst. Everyone immediately rallies to repair it and make up for lost time.
AN EXCLUSIVE SELECTION ESPECIALLY FOR CHRISTMAS
The MCM campaign continues in store. To mark the occasion, the brand has created 6 exclusive leather items for men and women. Camel, black and patches encapsulate the mood of the collection. From the rucksack to the sling bag and the clutch, luxurious functional leather goods direct from Germany are offered up to you for Christmas.
WOMEN'S STORE FLOOR - 1