THE PRINTEMPS ATRIUM - A QUIRKY LITTLE WONDERLAND
Custom-designed in consultation with Printemps, the pop-up space is a nod to the concept behind the Moschino boutique on Milan's Via Sant’Andrea. The décor mirrors the artistic director's own personal taste, with the emphasis on over-sized components and a flashy atmosphere decked out in white, black and gold. A huge golden zip brackets either side of the Atrium in a nod to the collection's leitmotif, with visitors suddenly finding themselves nestled within an overblown top and heart-stopping cleavage. The changing rooms are tucked away in a giant bag hanging from a coat hanger, an idea inspired by the collection itself. A pinball machine is on hand to go with this fun, off-beat atmosphere, with visitors invited to try their luck at winning little Haribo 'Moschino' teddies or some of the House's collector stickers. And for an extra helping of memorable fun, strike a pose next to Moschino's iconic teddy bear and leave with your very own best selfie.