MOSCHINO LOVES PRINTEMPS

FROM 17 MAY TO 1 JULY 2018, PRINTEMPS HAUSSMANN IS JOINING FORCES WITH ITALIAN FASHION HOUSE MOSCHINO IN AN EXCLUSIVE NEW COLLABORATION. DELVE INTO AN UPBEAT, IRREVERENT WORLD PACKED FULL OF EXCLUSIVE PIECES ESPECIALLY DESIGNED FOR THE EVENT.

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Moschino loves Printemps, an exclusive partnership showcased at the Atrium on the lower ground floor of the Printemps de la Femme women's wear store. This collaboration will be taking over the store in a celebration of street style and the men and women who inspire us day after day.

 

 

 

 

 

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MOSCHINO LOVES PRINTEMPS, A BRAND-NEW AND EXCLUSIVE COLLABORATION

 

Black, white and gold are given pride of place in this exclusive Moschino X Printemps collection. Over 30 different pieces designed by Jeremy Scott are ready and waiting at the Atrium. In addition to this limited edition, browse a selection of Moschino pre-collection pieces set to hit the shelves in Winter 2018.

 

 

 

 

 

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THE PRINTEMPS ATRIUM - A QUIRKY LITTLE WONDERLAND

 

Custom-designed in consultation with Printemps, the pop-up space is a nod to the concept behind the Moschino boutique on Milan's Via Sant’Andrea. The décor mirrors the artistic director's own personal taste, with the emphasis on over-sized components and a flashy atmosphere decked out in white, black and gold. A huge golden zip brackets either side of the Atrium in a nod to the collection's leitmotif, with visitors suddenly finding themselves nestled within an overblown top and heart-stopping cleavage. The changing rooms are tucked away in a giant bag hanging from a coat hanger, an idea inspired by the collection itself. A pinball machine is on hand to go with this fun, off-beat atmosphere, with visitors invited to try their luck at winning little Haribo 'Moschino' teddies or some of the House's collector stickers. And for an extra helping of memorable fun, strike a pose next to Moschino's iconic teddy bear and leave with your very own best selfie.

 

 

 

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THE MOSCHINO LOVES PRINTEMPS WINDOW DISPLAYS

 

The Boulevard Haussmann window display is a continuation of the outrageous XXL theme, with an enormous close-up of Moschino's model showing off the collection's accessories.

 

 

 

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MOSCHINO LOVES PRINTEMPS  

 

Printemps Femme women's wear store

 Lower ground floor