ROSE x PRINTEMPS COLLABORATION
WITH THEIR SLOGANS, ARTISTS ARE TAKING ACTION
FASHION IN ACTION
For the “Fashion Revolution” campaign, which will take place from 6 September to 14 October, Printemps and the ROSE Association are releasing a capsule collection of t-shirts with a message. Ten celebrities have been invited to show their support for women’s issues. All profits from the sale of these t-shirts will go to the ROSE Association.
The Israeli-born singer Keren Ann is primarily known for her elegant and harmonious folk music. As Benjamin Biolay's creative partner, they wrote an album for Henri Salvador that went on to win two Victoires de la Musique awards in 2001. With her t-shirt, she warns us that appearances can be deceiving.
Aurélie Saada and Sylvie Hoarau make up the duo Brigitte. Their debut album in 2011 was a smash hit, a unique and refreshing work. With “Nues”, a project both feminine and feminist, they explore girl power in all its forms. ""T’es belle même quand tu pleurs” (you’re beautiful even when you cry) is a message of strength and hope for all women.
CAROLINE DE MAIGRET
A true fashion icon, Caroline de Maigret has walked down the runways for the biggest brands and been photographed by the biggest names. She’s shaken up modelling conventions with her upbeat and positive image. Her t-shirt is in keeping with her character. Alongside Yarol Poupaud, she was an ambassador for CARE France’s 2016 campaign, “Women’s Empowerment Is Also a Men’s Issue”.
As a composer, songwriter, singer and photographer, Vincent Delerm is a man of many passions. He’s also an artist who has always been engaged. In 2016 he sang alongside Carla Bruni for the Association pour la Recherche sur Alzheimer, a French organisation fighting Alzheimer's disease. His t-shirt, with its slogan “Nous sommes Marcia Baïla!” (We are Marcia Baïla!), pays tribute to a woman who revolutionised dance and fashion.
A dandyish TV personality, the ever-elegant Ariel Wizman has been on TV and radio programmes since the 90s. He’s become a mainstay at Parisian parties, where he can often be found behind the turntables. His t-shirt, at once philosophical and amusing, is a reflection of his personality.
Vanessa Bruno is a French fashion designer of Danish origin. Having begun her career as a model and singer, she became famous for her sequin tote bags sold at affordable prices. For her collaboration with ROSE, she’s given her own definition of woman: “indépendante des conventions” (free from convention).
As was the case with Keren Ann, Benjamin Biolay made a name for himself by writing “Chambre avec vue” for Henri Salvador. He has since become a major figure on the French music scene. For ROSE, this modern poet who sings of woman has chosen to add to this line from Aragon.
An icon of French song, Étienne Daho is the godfather of French pop. This discreet artist rarely talks about himself, preferring to let his songs do that for him. For ROSE, then, it was only logical that he would choose the title of one of his songs, “Le premier jour (du reste de ta vie)”, (the first day of the rest of your life) which came out in 2001.
Dani has had many lives: model, actress, singer. But it was at the beginning of the 2000s that she drew the attention of the wider public, bursting onto the scene with Étienne Daho on his song “Boomerang”, written by Serge Gainsbourg. With her t-shirt, she affirms, in large print, the permanent duality of woman.
With the haute couture collection that bears her name, the fashion designer Bouchra Jarrar expresses her uniqueness. She does no less with her ROSE t-shirt. She’s chosen to communicate by means of an image, a few lines that sketch out the flowing and emblematic silhouette of the Parisian woman.