DECODING

THE FLORAL PRINT

SPRING/SUMMER 2017 TREND

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FLOWERS OF ALL KINDS HAVE CONQUERED WARDROBES THIS SPRING/SUMMER.
BE IT TRADITIONAL, 70S OR EXOTIC, THEY ARE INUNDATING CATWALKS AND ENABLING DESIGNERS
TO DELIVER THEIR OWN TAKE ON FEEL-GOOD STYLE, FEMININITY AND A RETURN TO NATURE.
HERE’S THE LOW-DOWN ON FLORAL PRINTS THAT RANGE FROM RUSTIC TO STATEMENT.

 

Little urban flowers

 

Bouquets and Liberty combine with metropolitan pieces for an urban country look.

 

 

 

 

 

 

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THE GREAT CLASSICS

The favourite print of designers, floral adds an essential touch of style to any irresistible Spring/Summer collection. We never get tired of iconic floral prints such as Liberty in delicately detailed or painting-style versions.

 

 

 

 

 

70’s PLEASE

 

Flower power adds a kitsch twist to must-have designer pieces

 

 

 

 

 

 

 

 

 

FLOWER POWDER


Bright colours, XXL or vintage, statement flowers turn up the fashion temperature. Featuring in collections by Michael Kors, Stella McCartney or Balenciaga as well as in our own wardrobes, floral prints set the tone for this season’s favourite look.

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XXL FLOWERS 

 

Colourful XXL floral prints create a feel-good, feminine silhouette when worn carefully.

 

 

 

 

 

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ORIENTALISM 

 

The hippest urbanites can be seen wearing Japanese cherry blossom.

 

THE SILK ROAD

 

We love the timeless paisley print and its mysterious seasonal flowers

 

 

 

 

 

 

 

 

 

FLOWERS FROM ANOTHER TIME


Fashion finds inspiration in the silk road and folklore to create floral prints that transport us to another time. Alternatively, tradition and modernity are combined.

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