ENCHANTED CHRISTMAS WINDOW DISPLAYS
The enchanted spectacle of the Printemps Haussmann Christmas windows and façades
To celebrate its 150th Christmas, Printemps has teamed up with renowned talented scenographer Philippe Découflé to tell an all-new Christmas fairy tale.
For the very first time, all the department store's window displays will be animated and two will offer a totally new digital interactive experience.
Created with the guidance of the department store's prestigious partner brands, Lancôme, Evian, Longines, Christian Louboutin, Sonia Rykiel and Burberry, each of the 11 windows presents an enchanted scene or playful illusion featuring successive optical effects and unfolding flowers. With moving decoration that even includes adorable articulated dolls, it's a world of magic and fantasy. You're sure to be spellbound!
The Melody of Time by Longines
To wake the sleeping frozen world, the Printemps Fairy decides to speed up time with the help of the Little Timekeepers. Together they flit from cog to cog. Surrounded by fabulous mechanical devices, the clockmakers get busy.
Suddenly, the cogs and the clock hands are thrown into a wild spin and the most incredible thing happens. Time speeds forward to catch up with spring.
The Secret of the Source by Evian
To bring winter back into bloom, the Printemps Fairy asks the Spirits of the Source to escort her to a magical mountain completely covered in ice. Moved by her springtime dream, the heart of the earth sheds a few tears of water so pure that it encourages the land to burst into life. Everyone rejoices, frolicking in the nourishing waters.
The Ballet of the Roses by Lancôme
A gaggle of pretty Rose Ladies accompany the Printemps Fairy to their garden. In choreographed ballet, they flit from rosebud to rosebud. Touched by a delicate wing, rosebuds open into charming smiles releasing their bewitching 'La Vie est Belle' perfume.
A Parisian Fairy Tale by Sonia Rykiel
Winter has come to Paris. The Printemps Fairy mischievously knocks on the carriage door of a private mansion, which opens to reveal the most magnificent bouquet of peonies. Enthralled by this sight, the Parisian Dolls start to dance, striking poses worthy of top models. The Printemps Fairy is delighted – fantasy reigns supreme once again!
Let the Show Begin by Christian Louboutin
An icy winter has completely frozen the kingdom. Even the wildest of imaginations have frosted over. The Printemps Fairy scatters the seeds of joyful red pansies on the ground. Warmed by this act, the heart of the city beats to such a lively rhythm that the flowers burst into bloom. The Pretty Dancers start to twirl around and around with joy in honour of the return of spring.
An Explosion of Joy by Burberry
Winter has covered the land with frost, and the gifts have all turned to ice. Faced with this sorry sight, the Printemps Fairy blows a breath of hot air, melting the ice in a second. Hey presto! The English Puppets come to life in a joyous frenzy and a myriad of golden boxes open up like flowers. Ribbons fly like streamers. With these bursting gifts and exploding bouquets, the joy of giving and delighting is finally back to stay.
Printemps at Christmas
A happy crowd surrounds the Printemps Fairy who is dressed in her dazzling seasonal-coloured costume. All her companions are there, as they wouldn't miss this magnificent celebration for anything in the world. Turning like a spinning top, the Fairy produces rainbows of light and flowers. Amidst peals of laughter, the Printemps Fairy leads her joyous band of companions in a twirling dancing procession. Her little friends are amazed by her magical gift: bringing springtime to Christmas!
As only befits Printemps' 150th anniversary, the façades bring to life all the magic of Christmas and the fairy tale specially created for the occasion. Get ready for wonder on the legendary boulevard with this glittering spectacle masterminded by scenographer Philippe Découflé. You're sure to be astounded by the irresistible 5 metre-high Fairy; with a wave of her magic wand, the young heroine of the fairy tale sets off an almost 15-minute display of sparkling lights that burst into stars on the façades – a truly enchanting sight!